Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil

The Department of Business Management invites you to a discussion about Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil with David Dylan Thomas.

Users’ minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk the speaker will

• use real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions.
• talk about some content strategy and design choices we can that can be used in apps, designs, and platforms to redirect or eliminate the impact of those biases.
• explore our own biases and some methods to prevent our own blind spots from hurting users.

RSVP to attend this discussion.

About David Dylan Thomas
David Dylan Thomas, author of Design for Cognitive Bias, creator and host of The Cognitive Bias Podcast, and a twenty-year practitioner of content strategy and UX, has consulted major clients in entertainment, healthcare, publishing, finance, and retail. As the founder and CEO of David Dylan Thomas, LLC he offers workshops and presentations on inclusive design and the role of bias in making decisions. He has presented at TEDNYC, SXSW Interactive, Confab, An Event Apart, LavaCon, UX Copenhagen, Artifact, IA Conference, IxDA, Design and Content Conference, Emerging Technologies for the Enterprise, and the Wharton Web Conference on topics at the intersection of bias, design, and social justice.

If you have any questions, contact Professor Brett Whysel of the Department of Business Management at bwhysel@bmcc.cuny.edu.

• + Google Calendar
• + iCal Export