The following course are offered by Business Management Department:
Business
- This course surveys business and industry in the United States with global growth strategy. Emphasis is placed on building Communication and Quantitative skills, including Excel spreadsheets, and an Ethical Foundation. The course introduces students to concepts in Management, Organizational Structure, Human Resources, Marketing, International Business, Finance, Computer Information Systems, Accounting, and Economics, and encourages students to explore career paths. Required of all Business majors.
Course Syllabus - This course surveys briefly the American legal system and the basic law of contracts. Reference is made to typical business transactions and, by a study of pertinent cases, how the various principles of contract law apply to them.
Course Syllabus - This course surveys the American legal system and the basic law of contracts as it relates to business in the 21st century. Reference is made to typical business transactions both traditional and electronic, and by a study of pertinent cases, how the various principles of contract law apply to them. Additionally, this course examines at how courts, legislatures, and regulators confront the major legal issues that the Internet poses. Major topics include: how legally-enforceable contracts are made online; how courts determine jurisdiction over online transactions; intellectual property rules as they relate to digital assets such as music, video, and online texts; control over Internet domain names; liability of intermediaries such as Internet Service Providers and search engines; and online privacy protections.
- Discusses the problems involved in efficient handling of personal finance and consumption expenditure, including consumer protection, taxation, insurance, home financing, and methods of borrowing and
investing money. Topics covered will include: goal setting; budgeting; banking and basic financial transactions; building, maintaining and repairing credit; credit report and scores; home/auto ownership; current regulations and practices governing consumer financial transactions, potential risks faced by individuals and families, banking services and products, insurance and investment, and planning for retirement.
Course Syllabus - This course is designed to present principles common to all communicating situations but which apply predominately to business. The applicability and construction of letters, memos, reports, telephone messages, and E-mails are considered. Relationships of creative, logical, and critical thinking of the problem solving nature of business communication are explored. The course is directed to helping students develop their ability to think, to express themselves in business situations and to use the most effective methods in the most effective way. Prerequisites: ENG 101, ENG 201, SPE 100
Course Syllabus - This course covers the total structure and character of modern business from initial organization through grouping of essential functions into operating departments. Management and the decision-making process, financing, operations, and marketing considerations are studied, with actual cases used to illustrate problems in small and big businesses.
Course Syllabus - The world environment of business enterprise is surveyed broadly in this course. Emphasis is placed on foreign trade and investment problems, patterns and opportunities. The performance of business functions in an international context and basic terminology of international business are examined.
Prerequisite: BUS 104 and ECO 201
Course Syllabus - A survey of the fundamental quantitative concepts and tools used in the field of business is presented in this course. Topics in the course include annuities, present value, compound interest, markup and markdown, graphing, equations, inventory, depreciation, breakeven cost, revenue, elasticity, inequalities, and certain aspects of linear-programming.
Prerequisite: MAT 150, MAT 200 or MAT 206 (for Business students only)
Course Syllabus - This course is designed to develop the student?s ability to make decisions as a manager. Cases are used to present the student with a variety of management problems. Students participate in oral and written case analysis which requires identification of the problem, proposal of alternative solutions to it, and the choice of one solution based on criteria of profitability and productivity. Students also participate in a management simulation game.
Prerequisite: BUS 210
Course Syllabus - This course has been designed to prepare the students for further work in decision-making either on the job or in other institutions. The course will make use of computer programs in the construction and solutions of problems such as: production and inventory models; cost volume profit analysis; queuing theory and markov process; and resource allocation, scheduling, and simulation.
- This course is a survey treatment of human resources management attempting to acquaint students with the various aspects of Human Resources Management. It introduces the student to the realm of the Human Resources Manager.
Prerequisite: BUS 104 or BUS 200
Course Syllabus - This is a study abroad course in which students will understand the unique nature, challenges, resources, and opportunities that affect social ventures in developing economies. Students will earn first-hand the very different environmental conditions under which people live and work in a different part of the world, as well as experience the spirit of social entrepreneurs who find innovative ways to solve social problems within a market economy. Through class meetings, discussions with social entrepreneurs, and on-site visits to different social ventures in India, students will experience both the structural as well as the motivational factors that need to be considered to address these social problems. This class will encourage students to reflect on the social problems that exist in the United States and consider how the innovative organizational models that they have been exposed to in this study abroad program can be applied to the problems.
Course Syllabus
Finance and Banking
- This course focuses on the three general areas of 1) money and financial institutions, 2) business financial management, and 3) investments. These areas are surveyed by covering such topics as value and creation of money, the Federal Reserve System, commercial banks, short and medium term financing, and the behavior of securities markets in relation to financing the business enterprise.
Prerequisites: MAT 051 or exemption from Elementary Algebra.
Course Syllabus - This course surveys principles and practices followed in the financial organization and operation of a corporation. Also considered are the financing of new and growing businesses, sources of capital, banking, and credit accommodations as well as the handling of other financial matters.
Prerequisites: FNB 100, ACC 122
Course Syllabus - This course is an analysis of the organization and operation of our financial system, including money and capital markets, commercial banking, and other financial institutions such as commercial finance companies. The relationship between financial and economic activity including monetary and fiscal policy is demonstrated.
Prerequisite: FNB 100 or ECO 100 or ECO 201 or ECO 202
Course Syllabus - The principles and practices of investments are analyzed during this course. Students learn to recognize the quantitative and qualitative tests used in judging security values. Attention is given to the legal and financial characteristics of various types of investment securities. Personal portfolio problems and policies are considered in terms of objectives and investment decisions.Prerequisites: FNB 100, ACC 122
Course Syllabus
Marketing
- The marketing system is described, analyzed and evaluated, including methods, policies, and institutions involved in the distribution of goods from producer to consumer. Emphasis is placed on the means of improving efficiency and lowering distribution costs.
Course Syllabus - This course develops the student's understanding of the relevance of consumer motivation and behavior to modern marketing techniques and strategies. It offers insight and information vital to the consumer-oriented firm. The economic, social, and psychological aspects of consumer behavior are explored.
Prerequisite: MAR 100
Course Syllabus - This course is designed to provide an introduction to and an overview of advertising, its use as a management tool and its place in the marketing picture. Included are: the approach to creativity, media mathematics, planning and strategy, campaign concepts, research, and media selection.
Prerequisite: ENG 101 and MAR 100
Course Syllabus - The objective of this course is to introduce students to the theory and practice of public relations. Specifically, the students will learn about the shifting relationship between advertising and PR, the roles PR professionals play in organizations and PR firms, market research, strategic planning, dealing with the media and communicating with target audiences, as well as changes under way in the field.
Prerequisite: ENG 101 and MAR 100 - This course is an overview of the process and management of direct selling. Topics include analyzing a product, evaluating customer needs and buying motives, handling objections, closing sales, and developing the sales-person's personality. Organization and presentation of selling proposals are required. Prerequisite: MAR 100
- This course studies the management and operations of retail stores. Current practices in store layout, organization, personnel management, service to customers, expense budgeting and control, receiving, and marketing are analyzed. Methods and techniques employed by buyers in selecting new lines, assortment planning, placing orders, pricing and handling, and other phases of the buying job are investigated.
Prerequisite: MAR 100
Course Syllabus - The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analytics to yield the most valuable information. The course also examines the proper use of data analytic tools, with an emphasis on the interpretation and use of results.
Prerequisites: ENG 101 and MAT 150 and [MAR 100 or PSY 100]
Course Syllabus - The two major objectives of this course are to (i) introduce students to current marketing and advertising theory and practices on the Internet using a research-based and framework-driven approach; and (ii) to provide students the opportunity to learn to use various digital analytics methods and tools that companies use for successful implementation of their digital marketing strategies.
Prerequisite: MAR 330
Course Syllabus
Office Administration
- This course is designed to teach beginning students the fundamentals of operating a computer keyboard using the touch approach. Proper techniques for learning the alphabetic, numeric, and symbol key locations will be taught. Emphasis will be given to one of the primary purposes of leaning to keyboard which is to input quickly and accurately personal business letters, reports, and tables in proper format. Speed requirements will be 20 to 30 words per minute for five minutes. At registration, students will be assigned a one-hour per week lab space in order to facilitate the completion of homework assignments.
Course Syllabus
Public Administration
- This introductory course is set within the context of contemporary political, social, environmental, and economic realities. It examines the policies and processes of governmental, nonprofit, and institutional based programs from a multidisciplinary perspective. Students are introduced to the field and profession of public administration and develop a broad understanding of the public and nonprofit sector while learning to think and act as an ethical community service administration professional.
- This course introduces students to the public policy process and its key institutions and actors (such as legislative bodies, chief executives, administrative agencies, courts, interest groups, advocacy coalitions, and the media). The course emphasizes key parameters of public policy formulation (agenda setting, policy formulation and design, implementation, evaluation) and theories of policy change. Students will be able to differentiate policy types and tools, effectively use evidence in shaping public policy, and will appreciate the importance of context (social, economic, political, and technological) in developing effective policies. Prerequisite: PAN 100
- This course provides students an opportunity to develop basic qualitative and quantitative analysis skills that can be applied to public administration, nonprofit management, and policy problems; program evaluations, and critical research questions. This course will emphasize the identification and application of research techniques, interpretation of results and the use of statistics in management decision-making.
Prerequisite: PAN 100 - The processes of public and nonprofit performance measurement and management are explored in depth in this course. Theories of public and nonprofit performance are reviewed with a clear focus on application in the management setting. Types of measures are reviewed, and their relationships are explored through program logic models. Selection of key performance indicators and proximate measures is discussed. Tools and methods of performance measurement, including benchmarking and trend analysis, are introduced. Data collection, analysis, and reporting are reviewed. Students learn how to align performance measurement with strategic organizational goals and objectives in order to facilitate learning and improved effectiveness.
Prerequisite: PAN 100
Risk Management and Insurance
- This course promotes an understanding of individual and enterprise risk management and how the financial consequences of risk exposure can be managed using insurance, risk control and other
financing techniques. It specifically examines how insurance offers protection against major risks faced by enterprises and individuals, how the insurance market is structured, and how and why the risk management and insurance industry is regulated. The course also provides the theories and practical applications from the industry as well as issues related to the furtherance of insurance as a viable risk management solution. This course includes 15 hours of experiential learning component covered through interactions and discussions with professionals from the risk management and insurance industry.
Prerequisite: BUS 104 - The course presents the basic principles of insurance, introduces insurance regulation, financial performance, marketing techniques, underwriting, claims, risk management, loss exposure and
insurance policies. This course will prepare students to take the AINS 21 exam towards a certification in general insurance.
Prerequisite: RMI 110 and ACC 122 - Analyzes commercial coverage including property, business income, inland and ocean marine, crime, equipment breakdown, general liability, auto, worker’s compensation, and package policies. Satisfies the requirements for The Institutes AINS 23 examination within the Associate in General Insurance Path A Certification.
Prerequisite: RMI 110 and ACC 122 - The principal objective of this course is to develop an in-depth and thorough understanding of the unique operations of an insurance company including regulation, underwriting, claims,
ratemaking, risk control, the financial accounting process and global strategies (including the use of reinsurance) of an insurance organization. The course will prepare students to take the CPCU 552 exam towards a certification in general insurance.
Prerequisite: RMI and ACC 122
Small Business/Entrepreneurship
- This course examines the building blocks of entrepreneurship, including an analysis of the entrepreneur and exploration of business opportunities. The course includes the investigation and practice of products and service creation. The emphasis will be on applying entrepreneurship concepts to a business idea and developing an entrepreneurial mindset.
Corequisite: BUS104 only for business majors.
Course Syllabus - The world environment of business enterprise is surveyed broadly in this course. Emphasis is placed on foreign trade and investment problems, patterns and opportunities. The performance of business functions in an international context and basic terminology of international business are examined.
Prerequisite: BUS 104 and ECO 201
Course Syllabus - This course covers the scope and trends of small business in the economy. The general functions of management, factors in business success and failure, and the entrepreneur's qualifications are covered. Case studies, mathematical decision making, and microcomputer applications are integral parts of the creation of a usable business plan.
Prerequisite: [(BUS 104 and SBE 100) or (SBE 200 and SBE 300)]
Course Syllabus
Travel and Tourism
- This course introduces students to the backroom operations of the hotel, travel and tourism industry. Students will learn about career opportunities in airlines/airports; cruise ships and terminals; convention centers and symphony halls, travel agencies and tour operations; leisure and recreational sports activities; travel e-zines and magazines, as well as meetings and special events.
Course Syllabus - This course is designed for students to learn the operations of the hotel, travel and tourism industry as impacted by information technology (IT). Students will learn the IT needs of this global business and study the digitization of the back-office processes and value chains in the hospitality, travel and tourism industries that enable organizations to maximize their efficacy and effectiveness.
Prerequisite: HTT 200
Course Syllabus - This course is designed to analyze the global environment of the hospitality, travel and tourism industry including the current economic, social, competitive, political-legal and technological environment that determines demand. The major purpose of the course is to provide students with a methodology to study the marketing of products and services in the hospitality, travel and tourism industry at a strategic level.
Prerequisite: HTT 200
Course Syllabus
