When we build products, we often have very specific behavioral goals in mind, things we want users not just to think and feel but actually do. And yet our design process so rarely takes what we know about changing behaviors into account.
Join behavioral scientist Matt Wallaert as he talks about Competing Pressures Design, a psychology-based method for thinking about product and service design, using science, startups, and plenty of practical examples to help you put theory into practice. Brought to you by: www.meetup.com/Behavioral-Economics-NYC/
Free for BMCC/CUNY students, faculty and staff.
For more information, contact Brett Whysel at bwhysel@bmcc.cuny.edu or (212) 220-8221.
Borough of Manhattan Community College
The City University of New York
199 Chambers Street
New York, NY 10007
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(212) 220-8000
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