Designing Engaging Health Behavior Change Interventions with Amy Bucher, Ph.D.

The Department of Business Management invites you to a discussion about factors involved in Designing Engaging Health Behavior Change Interventions with Amy Bucher, Ph.D.

Agenda
The secret to behavior change that sustains over time is motivation. For someone to really change their life, they need to find personally meaningful fuel for their efforts. Amy Bucher, Ph.D. will share how the self-determination theory of motivation shapes our understanding of how to guide people through health behavior changes so that they last, both by connecting with autonomous forms of motivation and creating experiences that support basic psychological needs (BPNs).

Any behavior change intervention, especially digital ones, can be built with an eye toward supporting user autonomy, competence, and relatedness needs using well-documented best practices. Solutions designed in alignment with the principles of SDT engage users with the intervention itself, but also create the conditions for more successful health behavior changes off the screen that sustain over time.

RSVP to attend this discussion.

About Amy Bucher
Amy Bucher, Ph.D., is Vice President of Behavior Change Design at Mad*Pow. Amy designs engaging and motivating solutions that help people achieve personal goals, especially related to health, wellness, learning, and financial well-being. Her research interests include motivational design, patient and user engagement, happiness, how social relationships influence health and well-being, ethical approaches to research and design, and cross-cultural behavior change strategies.

Prior to joining Mad*Pow, Amy worked at CVS Health as a Senior Strategist for their Digital Specialty Pharmacy, and at Johnson & Johnson Health and Wellness Solutions Group as Associate Director of Behavior Science. Amy received her A.B. magna cum laude in psychology from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. Amy is the author of the Rosenfeld Media book Engaged: Designing for Behavior Change.

If you have any questions, contact Professor Brett Whysel of the Department of Business Management at bwhysel@bmcc.cuny.edu.

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