Sahana Sen
Assistant Professor
Business Management
EMAIL: ssen@bmcc.cuny.edu
Office: F-730V
Office Hours: Tues/Thurs 1.45 - 3.15 pm and by appointment
Phone: +1 (212) 220-8059
Expertise
Degrees
Ph.D. in Marketing – Stern School of Business, NYU
M.S. in Statistics – Stern School of Business, NYU
MBA in Marketing – Faculty of Management Studies, University of Delhi
B.A. (Honors) in Economics – Lady Shri Ram College, University of Delhi
Courses Taught
- The marketing system is described, analyzed and evaluated, including methods, policies, and institutions involved in the distribution of goods from producer to consumer. Emphasis is placed on the means of improving efficiency and lowering distribution costs.
Course Syllabus - The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analytics to yield the most valuable information. The course also examines the proper use of data analytic tools, with an emphasis on the interpretation and use of results.
Prerequisites: ENG 101 and MAT 150 and [MAR 100 or PSY 100]
Course Syllabus
Research and Projects
Publications
Sen, S., & Lerman, D. (2007). Why are you telling me this? An examination into negative consumer reviews on the web. Journal of interactive marketing, 21(4), 76-94.
Adomavicius, G., Sankaranarayanan, R., Sen, S., & Tuzhilin, A. (2005). Incorporating contextual information in recommender systems using a multidimensional approach. ACM Transactions on Information Systems (TOIS), 23(1), 103-145.
Sen, S. (2008). Determinants of consumer trust of virtual word-of-mouth: an observation study from a retail website. Journal of American Academy of Business, 14(1), 30-35.
Sen, S., Padmanabhan, B., Tuzhilin, A., White, N. H., & Stein, R. (1998). The identification and satisfaction of consumer analysis-driven information needs of marketers on the WWW. European Journal of Marketing, 32(7/8), 688-702.
